Nakuru City has firmly established itself as a leading holiday destination, especially during the festive season. The county’s strategic investments in the tourism sector have resulted in an influx of visitors who flocked to hotels, entertainment venues, and various recreational spots to mark the Christmas festivities.
The surge in tourism has been a boon for local businesses, with many establishments reporting substantial returns on their investments. These investments have ranged from children’s amusement parks and water games to more adventurous activities such as quad biking, skating, and virtual reality games, which have attracted adrenaline seekers. This diverse range of activities has helped Nakuru cater to a wide variety of interests, making it an appealing destination for families, adventure lovers, and those looking to relax.
Deputy Governor Dr. David Kones has highlighted the significant progress the city has made, particularly in terms of infrastructural development. He noted that Nakuru has been evolving rapidly, and the continued investment in various sectors promises to take the city to even greater heights. The tourism sector, in particular, has benefited from the city’s growing reputation as a vibrant urban hub, drawing both local and international visitors.
John Koech, the Tourism and Culture Chief Officer, echoed the Deputy Governor’s sentiments, urging Kenyans to explore the hospitality of Nakuru County throughout the year. He emphasized that the county is home to numerous untapped tourism gems and called for further investments in the tourism and hospitality sectors. Koech invited people to experience the warmth and hospitality of the Nakuru community, assuring visitors that the necessary measures had been put in place to ensure their comfort and enjoyment.
Hotels across the county have reported impressive turnouts, with both walk-in and residential visitors making the most of their stay. The hospitality industry in Nakuru has worked hard to create memorable experiences for visitors, offering a variety of local and international cuisines. For those who enjoy outdoor experiences, many hotels set up camps under the open skies, allowing families and friends to bond and create lasting memories while enjoying the beauty of Nakuru’s natural surroundings.
Nakuru’s growth as a tourist destination is part of a broader development strategy spearheaded by Governor Susan Kihika. The city has unveiled several key plans, including the Nakuru City Localized Integrated Development Plan, the Nakuru City Strategic Plan, and the Nakuru City Vision 2050. These plans aim to address both urbanization challenges and the need for sustainable growth, with a focus on infrastructure, job creation, and environmental conservation.
In recent years, Nakuru has seen significant improvements in its roads, drainage systems, walkways, and street lighting, making the city more accessible and attractive to visitors. Additionally, the local government has been actively promoting social development through initiatives such as tree planting, clean-up drives, and waste management programs. These efforts contribute to the overall well-being of the community and enhance the city’s appeal as a tourist destination.
Recognizing the rapid pace of urbanization, Governor Kihika has also prioritized the development of urban areas within Nakuru County. With over half of the county’s population living in urban centers, according to the 2019 census, the county is working to establish additional municipalities to complement the existing three. This approach aims to ensure that urban growth is managed effectively and that all areas benefit from the development.
Nakuru County’s diverse attractions, such as Lake Nakuru National Park, Menengai Crater, and Lord Egerton Castle, further solidify its position as a top tourist destination. With world-class hotels and a variety of activities to choose from, the county is poised to continue attracting both local and international tourists. The ongoing investments in tourism infrastructure and the county’s commitment to creating a world-class destination are expected to drive further growth in the sector and contribute to the local economy.
