Following the massive success of her recent hit “Nyumbani,” Kenyan singer-songwriter Njerae is gearing up to release another exciting track, “Beg for It,” on January 17. The single, off her upcoming EP, is set to hit all major digital platforms, further cementing Njerae’s growing influence in the Kenyan music scene.
“Beg for It” is a collaboration with renowned producer Kobby Worldwide, who has worked with Njerae on several chart-topping tracks. The duo previously teamed up for “Aki Sioni,” which has garnered over 1.7 million streams on Spotify, and “OTD,” which has also racked up impressive streams. Njerae’s debut album, Unintentional, continues to resonate with listeners, holding a steady spot in the Apple Music Kenya Top 50 albums two years after its release. “Aki Sioni” remains a fan favorite, staying in the Apple Music Top 100 Kenya charts, with a combined 3 million streams across various platforms.
The upcoming single, “Beg for It,” blends Afrobeat rhythms with R&B influences, creating a soulful, emotive track that explores the complex dynamics of love and communication. Njerae, known for her unique vocal style and relatable songwriting, delves into the emotional tug-of-war of wanting and needing someone’s love. The song highlights the vulnerability that comes with love, portraying a story of longing and the difficulty of expressing one’s deepest desires in a relationship.
Njerae’s rise in the Kenyan music industry has been remarkable, with 2024 marking a year of major milestones. She has performed at some of the country’s biggest festivals, including Raha Fest and Nairobi Street Food Festival, and headlined her debut show. With her recent momentum, she is poised to take her career to even greater heights.
As part of her new campaign, #NjeraeSupremacy, the singer is focused on delivering more music, performances, and tours to her ever-growing fanbase. “The plan is to take the brand Njerae a notch higher,” she says, promising to keep delivering hits and memorable performances throughout the year.
