Rym Shanoun, the CEO of Orange Business Morocco, shed light on the transformative journey of digitalization across the African continent, propelled by the unprecedented challenges of the COVID-19 pandemic. The pandemic not only accelerated digital adoption but also highlighted the critical need for robust and innovative Information and Communication Technology (ICT) solutions to address emerging challenges and seize new opportunities.
The COVID-19 pandemic served as a catalyst for digital transformation in Africa, pushing businesses and governments to adopt digital solutions at an unprecedented pace. According to Shanoun, the pandemic underscored the importance of digital infrastructure and connectivity, as remote work, online education, and digital healthcare became essential. “The pandemic forced us to rethink our approach to digitalization, leading to rapid advancements and the adoption of new technologies,” Shanoun stated.
As businesses and public services migrated online, the need for secure, reliable, and scalable ICT solutions became paramount. Orange Business Morocco responded by enhancing its portfolio of services, focusing on cybersecurity, cloud computing, and data analytics. “Our goal is to provide our clients with the tools they need to navigate the digital landscape securely and efficiently,” Shanoun emphasized. By leveraging cutting-edge technologies, Orange Business aims to mitigate risks and ensure seamless digital operations for its clients.
Shanoun highlighted the importance of collaboration in driving innovation and addressing the unique challenges faced by African countries. “Innovation cannot happen in isolation. It requires collaboration between private enterprises, governments, and international organizations,” she remarked. Orange Business Morocco has been at the forefront of fostering partnerships with local startups, tech hubs, and educational institutions to cultivate a vibrant ecosystem of innovation. These collaborations have led to the development of tailored solutions that address specific needs, from e-governance to smart agriculture.
Orange Business’ commitment to Africa goes beyond providing technological solutions; it is also about empowering local communities. Shanoun pointed out several initiatives aimed at bridging the digital divide and promoting digital literacy. “We believe that digital transformation should be inclusive, leaving no one behind,” she said. Programs targeting young entrepreneurs, women in tech, and rural communities are pivotal in ensuring widespread access to digital tools and resources.
