President William Ruto emphasized the importance of developing a distinct tea brand for Kenya that can command premium prices and enhance earnings for farmers. Speaking on the strategic value of branding, President Ruto highlighted the need to increase Kenya’s tea visibility in the global market through unique labeling that emphasizes its origin.
Recognizing the tea industry’s substantial economic contribution, President Ruto underscored the critical role of brand sustainability in navigating the competitive global business landscape. His remarks underscore a commitment to bolstering Kenya’s position as a leading producer of high-quality tea, ensuring that the industry continues to thrive and benefit local communities and the national economy alike.
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