Nation Media Group (NMG) has revealed a comprehensive restructuring plan in response to the changing landscape of the digital economy. Unfortunately, this strategic adjustment will lead to staff layoffs as the company aims to streamline its operations and reduce its workforce.
The media house released a statement citing external factors beyond its control as driving forces behind this decision. NMG highlighted rapid transformations in audience consumption habits, technological advancements, and macro-economic shifts as key disruptors of traditional business models worldwide.
Although the exact number of affected staff members was not disclosed, NMG emphasized that the restructuring aligns with its ongoing strategy to become a more agile and efficient organization.
“As part of the continued implementation of our strategy, we are evolving into a leaner, more agile organization that will drive the efficient delivery of services to our audiences and innovate rapidly to reap the benefits of the digital economy,” the statement asserted.
Furthermore, NMG assured that the restructuring process would adhere to Kenyan labor laws and prioritize respect for affected employees. Recognizing the significant impact on lives and livelihoods, the company expressed its commitment to managing the transition with sensitivity.
“This exercise will be carried out with utmost respect to our employees and in adherence to Kenyan labor laws. This decision is incredibly difficult, and we are cognizant of the impact it will have on lives and livelihoods,” NMG affirmed.
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