OFFICIAL BEER OF THE EPL STOPS AT NOTHING TO DELIVER ICE COLD GUINNESS TO FOOTBALL FANS

Nairobi, Kenya, 16^th August 2024…

Football is back and Guinness, The Official Beer of The Premier League is stopping at nothing to ensure that every fan has the Matchday experience they deserve to kick off the 24/25 season. Hosting a two-day live football experience this weekend at The Black Pearl Lounge in Kisumu, Guinness is going the extra mile – quite literally – to deliver an epic Matchday and chilled Guinness to go with it. Leaving the KBL Brewery in Ruaraka this morning, Guinness is traversing the roads to get cold, fresh Guinness into the hands of every fan at The Black Pearl Lounge in time for this weekend’s matches.

Photo: Beer Source SUSAN WANJIKU Account Director, PR & Influence

“This new season of The Premier League is an incredibly special one for Guinness. Guinness has always had a strong connection with football but now as the official Beer of the Premier League we are bringing our fans even more epic live football and delivering on our promise to ensure they have a cold, fresh Guinness to enjoy all the EPL action with. Just like The Premier League teams, Guinness prides itself on the quality of its craft, and so our teams have been working around the clock to ensure that all the fans who go to the Guinness Matchday this weekend at The Black Pearl Lounge in Kisumu get the freshest, coldest Guinness there is,” said Henrietta Reed, Marketing Manager at Guinness, KBL.

Fans who attend the Guinness Matchday on 17^th-18^th August at The Black Pearl Lounge in Kisumu will be able to experience the first of this season’s matches on big screens, with crisp audio and top-tier entertainment. The Guinness Matchday Committee including Director of Drinks Analysis, Carol Radull, Chief Entertainment Officer Lotan Salapei, and Chief Snacks Officer Nana Owiti have been hard at working crafting the ultimate live football experience with Guinness to keep the energy high long after the final whistle.

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About Guinness

First brewed by Arthur Guinness in Dublin in 1759, GUINNESS® has since become the number one stout in the world and has been available in Kenya for almost 50 years.

GUINNESS® Foreign Extra Stout is the most full-flavored of all, singular and striking, uniquely satisfying, brewed with extra hops and roasted barley for a natural bite. Bitter and sweet.

Refreshingly crisp. Always rewarding. Pure beauty. Pure GUINNESS®. GUINNESS® Foreign Extra Stout comes in a 300ml and 500ml dark coloured bottle.

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