Meet Viatina-19: The World’s Most Expensive Cow, Central to Brazil’s Beef Ambitions

Brazil boasts hundreds of millions of cows, but Viatina-19 FIV Mara Movéis stands out as extraordinary. Worth $4 million and recognized by Guinness World Records as the most expensive cow ever sold at auction, Viatina-19’s massive, snow-white body is under constant surveillance, with security cameras, a veterinarian, and an armed guard ensuring her safety. Weighing over 2,400 pounds, she is twice as heavy as the average adult of her breed and has garnered significant attention.

Located along a highway in Brazil’s heartland, billboards celebrate Viatina-19’s grandeur, attracting ranchers, locals, and veterinary students eager to witness this supercow. Despite climate scientists urging reduced beef consumption to combat greenhouse gases and deforestation, Brazil’s cattle industry remains a crucial economic driver. As the world’s top beef exporter, Brazil aims to expand its global market, with Viatina-19 embodying these ambitions. Years of selective breeding have produced such prizewinners, whose genetic material is used to create embryos implanted in surrogate cows, aiming to produce future champions and bolster the country’s beef production.

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