CMG Records, a powerhouse in the Kenyan music industry, is making waves once again with its latest high-profile collaboration. The record label, known for its innovative approach and commitment to reshaping the Kenyan sound, has teamed up with veteran rapper CMB Prezzo, marking a significant milestone in its ongoing evolution.
Over recent months, CMG Records has been making headlines with a series of fresh initiatives, blending traditional music production with modern content creation. This strategic pivot has included a notable emphasis on TikTok, where the label’s dynamic duo, Bruno and Reenckid, have emerged as key figures. Their viral content has not only captured the public’s imagination but has also bolstered CMG’s position in the industry.
The label’s new trajectory was propelled by a restructuring led by CEO Stephen ‘Dezz’ Aoll. Under his leadership, CMG onboarded experienced talent managers with a clear vision: to elevate the label’s musical and branding efforts to unprecedented heights. This reorganization has led to a more collaborative approach, involving seasoned artists and innovative projects aimed at redefining the Kenyan music landscape.
The latest chapter in CMG’s story unfolded over the weekend, as the label celebrated its partnership with CMB Prezzo, a renowned figure in the Kenyan rap scene. Prezzo, also known as the ‘King of Bling,’ hosted a lavish event that brought together CMG’s artists, content creators, and management team. The gathering was a celebration of the new collaboration and a testament to the label’s commitment to merging the old with the new.
Among the attendees were label managers Loice Mwangi and Gift Nasimiyu, as well as prominent CMG stars including Bruno, Control Bwoy, DJ Slayer, and Kenda Risper. The event featured a night of revelry, with the crew donning CMG-branded gear, indulging in fine whiskey, and engaging in lively dance-offs. It was a night marked by camaraderie and a shared sense of accomplishment.
Loice Mwangi, one of the label’s key figures, emphasized the significance of the event. “This was us toasting to a working relationship with Prezzo. It has been a long time coming. A lot has been happening behind the scenes, and we felt that it was finally time to let loose and just enjoy the fruition of our labour,” Mwangi said.
Prezzo’s collaboration with CMG follows a similar partnership with rapper Kristoff, who has also contributed significantly to the label’s branding and musical direction. The entry of Prezzo is seen as a strategic move to further bolster CMG’s presence in the industry, combining the veteran’s established expertise with the label’s fresh, innovative sound.
The celebratory mood continued as CMG’s team and Prezzo headed to XS Millionaires, a venue synonymous with the label’s tradition of engaging with fans and testing new material. This ritual serves not only as a celebration but also as a platform for direct interaction with fans, providing valuable feedback and forging stronger connections.
Prezzo expressed his excitement about the collaboration, highlighting the synergy between his experience and the label’s youthful energy. “I’m glad I got to do this,” Prezzo said. “Music has always flowed in my system, and getting an opportunity to work with these young folks, these brilliantly gifted kids, is a blessing. I’m impressed by their talent and their dedication. We have something beautiful for our fans!”
The partnership between CMG Records and CMB Prezzo is set to be a game-changer for the Kenyan music scene. By blending Prezzo’s seasoned artistry with CMG’s innovative approach, the collaboration promises to energize the industry and push the boundaries of Kenyan music. As Prezzo noted, “African music is shifting, and Kenya has to be at the forefront to champion this revolution as we fuse new and old sounds and make it as Kenyan as possible.”
With this exciting new chapter, CMG Records is poised to continue its influential role in shaping the future of Kenyan music.
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