In a groundbreaking collaboration that merges cutting-edge technology with a commitment to environmental stewardship, Brussels Airlines and Tomorrowland have unveiled “Amare,” a newly designed Airbus A320neo that marks a significant milestone in aviation and festival culture. This new aircraft not only celebrates the bond between the world-renowned music festival and the Belgian airline but also introduces an innovative livery featuring augmented reality, a first in the aviation industry.
The unveiling of Amare took place in Brussels Airlines’ Maintenance & Engineering hangar, where the aircraft’s vibrant design was revealed to an audience of media representatives, special guests, and airline employees. Amare, which translates to “love” in Latin, embodies a message of unity and connection that aligns with the core values of Tomorrowland, known for its ability to bring people together through the universal language of music.
The livery of Amare is nothing short of spectacular. The design process, which spanned approximately 15 months, showcases a high level of craftsmanship and attention to detail. The aircraft’s exterior is adorned with a magical depiction of Amare, a mythical creature associated with Tomorrowland. This figure comes alive through augmented reality when viewed through social media platforms such as Instagram and TikTok. The augmented reality feature allows users to interact with the design in a novel way, revealing a rich, immersive story behind the symbol of unity that Amare represents. From the delicate feathers of the bird to the sparkling fireworks that transition into the Brussels Airlines’ logo, every element of the livery has been thoughtfully designed to captivate and inspire.
Inside the aircraft, the Tomorrowland experience continues with state-of-the-art sound systems and mood lighting that evoke the festival’s electrifying atmosphere. Passengers on the Amare flights will not only enjoy a visual feast but will also be immersed in a sensory journey reflective of Tomorrowland’s famed energy and ambiance.
Beyond its aesthetic and experiential innovations, Amare represents a significant leap towards more sustainable aviation practices. The Airbus A320neo, which entered Brussels Airlines’ fleet in December 2023, offers substantial environmental benefits compared to its predecessors. It boasts a reduction in CO2 emissions by up to 20% and a decrease in noise pollution by as much as 50%. These improvements align with both Brussels Airlines and Tomorrowland’s dedication to minimizing their ecological footprint.
In addition to the aircraft’s inherent efficiencies, the partnership is taking further steps to enhance sustainability. All Global Journey Packages offered by Brussels Airlines and Tomorrowland will now be classified as Green Fares. This initiative involves offsetting flight emissions through a combination of Sustainable Aviation Fuel (SAF), which accounts for 20% of the offset, and investments in high-quality CO2 reduction programs, making up the remaining 80%. Moreover, the collaboration has resulted in a commitment to purchase SAF to neutralize the carbon emissions of all Tomorrowland-related flights, underscoring a proactive approach to environmental responsibility.
The unveiling of Amare is not just a celebration of a new aircraft; it is a testament to the ongoing efforts of both Brussels Airlines and Tomorrowland to lead by example in the aviation and entertainment industries. By merging innovation with sustainability, they are setting a new standard for how global brands can unite to address contemporary challenges while continuing to inspire and entertain audiences around the world.
As Amare takes to the skies, it carries with it a message of hope and unity, a celebration of Belgian pride, and a commitment to a greener future. This remarkable initiative demonstrates how collaborative efforts can produce groundbreaking advancements and positive change, offering a glimpse into a future where technology and sustainability work hand in hand to create a more connected and environmentally-conscious world.
