Businesswoman and beauty mogul Phoina Tosha, who has recently taken to calling herself the “Kylie Jenner of Africa,” is making waves both in the beauty industry and on television. Tosha is set to feature in a new reality show called Nai Rich, which will premiere this Friday. The show follows the lives of five prominent Kenyan personalities who have achieved remarkable success and are now thriving in their respective fields.
Revolutionizing Beauty in Africa
Phoina Tosha’s comparison to Kylie Jenner is not a random choice; it’s a reflection of her ambitions in the beauty industry. “Comparing myself to Kylie Jenner reflects my aspiration to revolutionize the beauty industry in Africa, similar to how Kylie has globally transformed cosmetics and personal branding with Kylie Cosmetics,” she explained.
Tosha describes herself as a beauty mogul and entrepreneur who has built her brand, Phoina Beauty, from the ground up. Over the past 13 years, she has dedicated herself to growing her company, which is now recognized as a significant player in the African beauty market. “Phoina Beauty has represented my passion for beauty and entrepreneurial spirit for the past 13 years,” Tosha shared. Her journey mirrors Jenner’s rise to fame in the beauty world, where a blend of entrepreneurial spirit, strategic branding, and a keen understanding of market demands created a billion-dollar empire.
Debut on Nai Rich: A New Chapter
Now, Tosha is venturing into the world of reality television with Nai Rich, a show that offers a glimpse into the lives of influential Kenyans who have made it to the top against all odds. The 13-part series, produced by Samuel Maina, popularly known as Sammy Dee, follows personalities who have achieved success in various fields, such as business, entertainment, and fashion. Dee is no stranger to reality TV, having been the creative force behind projects like Kampala Crème in Uganda and Oh Sister and Date My Family on Maisha Magic.
For Tosha, joining the cast of Nai Rich has been a whirlwind experience. “It’s been quite the dynamic experience,” she said. “There’s a mix of both excitement and challenges, especially when it comes to interacting with the co-stars. I have gotten to see the different individuals in their different elements, and it’s a bit like a box of chocolates – each one brings their unique flavour.” Among her co-stars, Tosha highlights Amber as her favorite, describing her as “very unproblematic.”
A Strategic Move for Brand Growth
Phoina’s participation in Nai Rich could be seen as a strategic move to further elevate her brand’s visibility. By aligning herself with other prominent figures in Kenya and showcasing her entrepreneurial journey on a reality show, Tosha aims to expand her audience reach and establish herself as a leading force in the African beauty industry. Her appearance on the show will provide viewers with an insider’s look at her life, business strategies, and aspirations.
The decision to join a reality show aligns with her goal of revolutionizing the African beauty industry by building a recognizable brand. Like Kylie Jenner, Tosha leverages both social media and reality television to build her personal and business brand, a strategy that has proven to be effective for modern entrepreneurs.
A Look Ahead
As Phoina Tosha takes her place in front of the cameras, all eyes are on her to see if she can achieve her ambitious goals. Whether she becomes the “Kylie Jenner of Africa” remains to be seen, but her passion for beauty and business acumen, combined with her newfound visibility on Nai Rich, suggest she is well on her way to making a lasting impact. The show, premiering this Friday, promises to provide a closer look at the personalities who are shaping Kenya’s social and business landscape, with Tosha right at the center of it all.
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