Uncover, a Kenya-based skincare start-up, has successfully raised Ksh.181 million ($1.4 million) in a second seed round to accelerate its expansion across Africa. Founded in 2021 by CEO Sneha Mehta and Chief Operations Officer Jade Oyateru, Uncover aims to revolutionize skincare by offering personalized solutions tailored to the diverse needs of African women.
Innovating Skincare with Data-Driven Personalization
Uncover’s innovative approach leverages user-provided data through its mobile app to create bespoke skincare products. Collaborating with advanced laboratories in South Korea, the start-up ensures high-quality formulations that cater to a variety of skin tones and types. “The industry has traditionally represented only a few skin tones in testing. We are one of the first brands testing on women in Africa,” said Mehta. “What’s exciting is that we are starting in Africa but seeing global demand and opportunity for our solution.”
Strategic Use of New Funding
The fresh capital injection will be instrumental in scaling Uncover’s operations and broadening its product range. According to Oyateru, “This funding will empower us to unlock our next stage of growth, expand our product portfolio, enhance our technology, and reach even more consumers seeking personalized skincare solutions.” The company plans to invest in building its tech platform, launching new products, and entering new markets, including the Democratic Republic of Congo (DRC).
Impressive Growth and Market Penetration
Since its inception, Uncover has rapidly expanded its footprint across Africa, currently operating in Kenya, Nigeria, Uganda, and Ghana. The company has amassed over 200,000 users across these markets and the diaspora, demonstrating significant traction and consumer trust. Over the past 24 months, Uncover’s revenue has surged tenfold, reflecting robust demand and successful market penetration.
Funding Milestones
Uncover’s latest funding success follows previous rounds that laid the foundation for its growth. In 2022, the start-up raised $1 million in a seed round, building on an initial $100,000 pre-seed round in 2021. The continued support from investors underscores confidence in Uncover’s mission and business model.
Looking Ahead
With the new funding, Uncover is well-positioned to enhance its technological capabilities and introduce a wider array of products tailored to the unique skincare needs of African consumers. The start-up’s expansion into new markets such as the DRC highlights its commitment to becoming a leading skincare brand across the continent.
As Uncover embarks on this exciting phase of growth, it remains focused on its core mission: providing personalized, high-quality skincare solutions that celebrate and cater to the diversity of African skin tones.
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