In a surprising turn, Jennifer Lopez’s “This Is Me… Now” tour has been abruptly cancelled, concluding months of speculation and declining ticket sales. Announced in February as part of a grand project celebrating her life and romantic reunion with Ben Affleck, the tour struggled despite rebranding efforts to highlight her career hits over new material. Insider reports and Ticketmaster charts confirmed poor sales outside a few strong markets like New York and Los Angeles.
On a picturesque spring Friday, the official reason for the cancellation was Lopez’s desire to spend more time with family and friends—a vague explanation often used by public figures stepping down under less flattering circumstances. This has fueled rumours about a possible split with Affleck, adding more intrigue to the story. Despite sources close to Lopez insisting the tour was successful in major cities, the overall lacklustre response led to its untimely end.
