Riviera Travel, the renowned company formerly known as Riviera River Cruises, is set to honor its dedicated partners with its inaugural travel advisor recognition ceremony this coming April in London. This landmark event, named the Riviera Travel Agent Awards, promises to shine a spotlight on the exceptional contributions made by travel professionals across multiple categories, with awards being given for various outstanding performances.
Scheduled for April 10th, the awards ceremony will take place at The Lookout, a distinguished venue in London. This afternoon event will highlight the efforts of retail travel agents, home-based consultants, and online travel agency (OTA) partners who have shown an unwavering commitment to promoting Riviera Travel’s portfolio of river and ocean cruises, as well as its unique tours across Europe and beyond.
Vicky Billing, Riviera Travel’s Head of Trade and Partnerships for the UK & Ireland, expressed her enthusiasm about the upcoming event, stating, “Our trade partners are the lifeblood of what we do, going above and beyond to promote our products and boost awareness about Riviera.” The awards will recognize several categories, including Best Newcomer, Best Cruise Agent, Best Homeworker, and Best Long-Haul and European Tour Trade Partner. Each winner will be chosen by Riviera’s senior trade team, based on their exceptional achievements and performance in 2024.
The recognition ceremony marks an important step in Riviera Travel’s efforts to strengthen its relationships with the travel trade community. By celebrating the success and dedication of travel advisors, the company aims to encourage continued excellence in promoting their offerings, from luxury river cruises to immersive European and long-haul tours.
This initiative aligns with the company’s broader strategy, following its rebranding and renaming to Riviera Travel, which was revealed at Travel Weekly’s 2024 CruiseWorld event in Fort Lauderdale. As part of its expansion plans, Riviera is also looking to make a significant push into the North American market in 2025, aiming to grow its presence and forge new partnerships across the continent.
The move to recognize and celebrate the hard work of travel advisors through the Riviera Travel Agent Awards is expected to further solidify the company’s strong reputation in the travel industry. By acknowledging the contributions of its partners, Riviera is not only investing in its brand’s future but also fostering a sense of community and collaboration within the travel advisory network.
In conclusion, the Riviera Travel Agent Awards will be a significant event in the calendar for travel advisors, offering a chance to celebrate achievements while reinforcing the importance of strong, collaborative relationships in the travel industry. As Riviera Travel looks toward expanding its influence globally, the recognition of its trade partners remains a central part of its strategy for continued growth and success.