A new system for reporting sexism and misogyny at football matches is being introduced to address the increasing abuse faced by female fans. The initiative brings together two major organisations, Kick It Out and Her Game Too, to streamline the reporting process and provide better support for those affected.
Both organisations had previously operated separate reporting systems, but the rising number of incidents has led to the decision to collaborate. With reports of sexism and misogyny in football on the rise, this partnership aims to ensure that victims are heard and receive the necessary support. The belief is that working together will create a stronger response to discrimination within the sport.
Under this new system, Kick It Out will serve as the primary channel for reporting incidents, handling complaints from fans, and engaging with clubs and governing bodies to take action. Meanwhile, Her Game Too will focus on supporting those who experience abuse, offering both in-person and virtual assistance through ambassadors and advisors nationwide.
Recent research has highlighted the extent of sexism in football, revealing that more than half of female fans 52% have either experienced or witnessed sexist behaviour or language during matchdays. However, a significant 85% of those who encountered such incidents did not report them, often feeling that doing so would not lead to meaningful change. This initiative seeks to break that pattern by making the reporting process clearer, more effective, and more accessible.
The increase in reports of sexism at football matches has underscored the need for a more coordinated response. The collaboration between the two organisations aims to not only document incidents but also provide immediate and long-term support for those affected. Her Game Too, which was launched in 2021, has built a strong network of volunteers committed to tackling sexism in football. By working alongside Kick It Out, the organisation can continue its advocacy while ensuring that cases are handled efficiently by an experienced team.
The new approach represents a significant step in addressing discrimination within football. By encouraging more people to report incidents and providing tangible support to victims, the hope is to create a safer and more inclusive environment for all fans. The initiative also sends a clear message that sexism and misogyny will not be tolerated in the sport.
Through increased awareness and collaboration, the system aims to empower female fans to speak out against abuse, knowing that their concerns will be taken seriously. By spreading responsibilities between the two organisations, resources can be used more effectively, ensuring that those who need help receive it promptly.
With the backing of both organisations and their networks, the initiative seeks to challenge the culture that allows sexism to persist in football. The ultimate goal is to drive meaningful change, making stadiums and matchdays welcoming spaces for everyone.
