The Rugby Football Union (RFU) is considering moving England’s home matches away from Twickenham due to licensing restrictions that limit the number of non-rugby events it can host. The RFU has expressed frustration after missing out on hosting lucrative Beyoncé concerts, which were instead held at Tottenham Hotspur Stadium.
The RFU’s chief executive has warned that if Richmond council does not grant permission to stage more concerts and events at Twickenham, relocating to Milton Keynes or Birmingham could become a real possibility. The union is seeking approval to host 15 events a year with a capacity of 75,000, significantly more than the current allowance of three non-rugby events annually, with only two permitted on consecutive nights and capped at 55,000 attendees.
Discussions have been ongoing between the RFU and the council, with a consultation process including three engagement events scheduled. The RFU argues that other venues such as Tottenham Hotspur Stadium and Wembley have far greater flexibility, with Tottenham hosting 30 non-football events per year and Wembley 32. The increased restrictions at Twickenham have led to a loss of opportunities, including NFL matches which have also been moved to Tottenham’s venue.
The RFU is set to embark on a major renovation of Twickenham in 2027, with estimated costs reaching £663 million. However, it insists that raising revenue through additional non-rugby events is essential to justify this investment. It highlights the economic benefits the stadium brings to the borough and argues that an increase in event allowances would help sustain the venue’s long-term viability.
As part of its proposal, the RFU aims to increase non-sporting events in stages, beginning with nine next year, 12 in 2027, and reaching 15 by 2028. The union is also exploring additional revenue streams, such as hosting Friday night Six Nations matches if they align with broadcaster interests. Although the fixtures for next year’s tournament have not been announced, it is understood that Friday night matches will not take place in the immediate future.
Beyond concerts and rugby, the RFU is also considering expanding Twickenham’s event offerings to include Christmas markets, an ice rink, and parties lasting until 2 a.m. These additions are intended to maximize the use of the stadium, which remains largely empty for most of the year.
A 13-year sponsorship deal worth £130 million was recently signed, securing the stadium’s naming rights. It remains unclear whether this agreement allows for relocation or if a new venue would carry the sponsor’s branding immediately.
Planning and licensing applications are expected to be submitted in the coming weeks, with a decision anticipated by September. If Richmond council does not approve the RFU’s request, moving England’s home games to a different city could become a reality.
