Sha’Carri Richardson has fully embraced her role in Nike’s first Super Bowl advertisement in nearly three decades, showcasing her unwavering dedication and fearless mindset. The reigning world 100m champion featured prominently in the campaign, reinforcing Nike’s iconic slogan, “Just do it.”
The powerful ad highlights female athletes and encourages women and girls to pursue their goals, pushing past doubt and criticism, particularly in sports. With a strong message of resilience, the video proclaims, “There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway. You can’t win. So win.”
Richardson shared behind-the-scenes clips from the shoot, giving fans a glimpse of the work that went into the campaign. She expressed her dedication through a simple yet powerful caption: “Giving 100% no matter what.”
As the face of the ad for track and field fans, Richardson opened the video with a striking scene in the starting blocks, fully decked out in Nike gear. She was joined by other phenomenal athletes, including WNBA star Caitlin Clark, U.S. Open champion Aryna Sabalenka, Spanish soccer player Alexa Putellas, and Olympic gymnast Jordan Chiles.
Her appearance in this groundbreaking campaign comes after securing a landmark five-year, $20 million contract with Nike in March of last year. Since then, she has become a prominent figure in major events and high-profile brand campaigns.
In addition to starring in this Super Bowl ad, Richardson played a key role in previewing Nike’s newest women’s footwear model, the Nike Air Superfly. She also appeared alongside global sports icons like Jakob Ingebrigtsen, LeBron James, and Serena Williams in a previous Nike campaign.
Beyond her achievements on the track, Richardson has continued to make waves in other arenas. Recently, she was named to the Met Gala’s host committee, joining a distinguished group of athletes, designers, actors, and musicians.
Her rise to stardom began with a record-breaking collegiate performance at Louisiana State University, where she shattered the 100m collegiate record as a freshman. She has remained at the top of her game, winning the 100m gold at the 2023 World Championships in Budapest, where she triumphed over Shericka Jackson and Shelly-Ann Fraser-Pryce.
At the Paris Olympic Games, Richardson secured a silver medal in the 100m behind Julien Alfred and played a crucial role in Team USA’s gold-medal-winning 4x100m relay team.
With her relentless determination and fearless attitude, Richardson continues to cement her legacy as one of the most influential athletes of her generation, proving time and again that she is built to defy expectations and inspire the next wave of champions.
