StarTimes Media has officially unveiled its 2024 Christmas campaign, delivering exciting promotions designed to make festive entertainment accessible and enjoyable for all subscribers. The campaign, which runs from November 15, 2024, to January 15, 2025, focuses on bouquet upgrades, bonus viewing days, and discounts on decoders to enhance the holiday season experience for both Digital Terrestrial Television (DTT) and Direct-to-Home (DTH) users.
Promotions Tailored for Every Viewer
The central highlight of the campaign is its bouquet upgrade plan, offering subscribers the chance to explore premium content at no additional cost. According to StarTimes, the promotions aim to provide value and affordability, allowing customers to enjoy richer entertainment options during the festive period.
For DTT subscribers, the offers are structured as follows:
- Nyota package subscribers will be upgraded to the Basic package.
- Basic subscribers will enjoy content on the Classic bouquet.
- Classic subscribers will receive an additional 10 viewing days to explore extended content.
Similarly, DTH subscribers will benefit from:
- Upgrades from the Nova package to the Smart bouquet.
- Smart package subscribers moving up to Super.
- Super subscribers progressing to Global, while Global package users enjoy 10 extra days of viewing after completing their subscription payments.
These upgrades require a two-month payment plan across all tiers, giving subscribers a seamless way to elevate their viewing experience during the festive season.
Appealing Decoder Offers
StarTimes is also introducing discounted decoder offers to make its service accessible to more households. Starting November 18, 2024, customers can purchase:
- A DTH decoder for just KSH 2,999, accompanied by a KSH 200 subscription fee, which unlocks access to the Super bouquet for one month.
- A DTT decoder for KSH 1,699, also paired with a KSH 200 subscription fee, granting viewers one month of the Classic bouquet.
These decoder promotions aim to attract new users while giving them the chance to explore high-quality content without financial strain.
Focus on Affordability and Value
Speaking about the campaign, Myke Mwai, StarTimes Head of PR and Content Syndication, reiterated the company’s commitment to delivering affordable and diverse entertainment options to its subscribers.
“This campaign is a great chance for our subscribers to explore and enjoy more content as we approach the holiday season,” Mwai stated. “We want to ensure that everyone can access premium content, making the holidays even more memorable.”
The Christmas promotion aligns with StarTimes’ mission of providing top-tier content to a broad audience. With a mix of sports, movies, documentaries, and family-friendly programming, the company continues to position itself as a leading entertainment provider.
Why Upgrade Now?
The festive period is a time when families come together, making television a central part of the celebrations. The bouquet upgrades and extra viewing days provide an opportunity for subscribers to access premium content such as blockbuster movies, live sports, and exclusive series, ensuring there is something for everyone in the household.
By offering these promotions, StarTimes aims to deepen its relationship with subscribers while showcasing the breadth of its programming lineup.
Conclusion
The 2024 Christmas campaign from StarTimes is a thoughtful initiative that caters to the entertainment needs of its subscribers during the holiday season. With upgrades across packages, bonus viewing days, and affordable decoder options, the promotion is set to make this festive season brighter and more enjoyable for families across Kenya.
Existing subscribers and new customers are encouraged to take advantage of these offers before the campaign ends on January 15, 2025, ensuring they maximize their entertainment experience at unbeatable value.
