2024 has been a tumultuous year for Kenya, marked by political unrest, economic challenges, and social tensions that have profoundly affected many Kenyans. Yet, in the face of adversity, a diverse group of creators on TikTok has emerged, offering relief and joy through their entertaining content. These individuals have turned the platform into a space where humor, creativity, and resilience converge, becoming the voices of the nation’s viral trends. Among them, Sueh Owino and Wadagliz have stood out, providing not just an escape but also a sense of community during this challenging year.
Sueh Owino: A Culinary Icon on TikTok
Sueh Owino, known for her popular “cooking for my husband” videos, took TikTok by storm in late 2023 and throughout 2024. Her content is a celebration of Kenyan cuisine, particularly traditional recipes that connect viewers to their heritage. Sueh’s videos are not just cooking tutorials; they are a window into the heart of Kenyan culture, blending food, music, and family. The background track she often uses, Mbosso’s song “Shetani,” adds an extra layer of rhythm and authenticity, resonating deeply with her audience.
With over 576,000 followers and more than 15 million likes on her videos, Sueh has become a culinary icon. Her success is a testament to the power of storytelling through food, using TikTok to showcase Kenya’s rich culinary traditions in a relatable and engaging way. By sharing her cooking process, Sueh has turned mealtime into a communal experience, encouraging viewers to not only watch but participate. The viral challenges that accompany her videos, such as the “Shetani” dance, have made her a household name across Kenya, demonstrating how food can be a unifying force in a divided year.
Wadagliz: The Soundtrack of 2024
In contrast to Sueh’s intimate portrayal of daily life, Wadagliz has taken on a more public and politically charged role. This rap duo, consisting of Kantel Mdagliz and Manna Zoggo, became the face of the Gen Z protests through their anthem “Anguka Nayo.” The song quickly went viral, capturing the frustrations and aspirations of young Kenyans who felt disconnected from the status quo. Its catchy beat and empowering lyrics turned it into the unofficial soundtrack of the year’s protests, resonating not only within Kenya but also internationally.
“Anguka Nayo” served as both a rallying cry and a coping mechanism for many Kenyans who found solidarity in its verses. The song’s message about resilience in the face of adversity echoed the broader sentiment of a year marked by economic uncertainty and social unrest. Through their music, Wadagliz provided an outlet for Kenyans to express their concerns and hopes for the future, becoming symbols of a generation’s desire for change. Their ability to use music as a tool for dialogue highlighted the importance of creativity in fostering unity amidst divisive times.
TikTok as a Platform for Upliftment
The rise of creators like Sueh Owino and Wadagliz on TikTok reflects a broader trend across the platform, where users are using their talents to uplift spirits and provide an escape from the harsh realities of life. TikTok has become a microcosm of Kenyan society, a space where individuals can connect, express, and celebrate their culture. The platform’s algorithm has democratized visibility, allowing voices from different backgrounds to be heard and embraced. This democratization of content creation has given rise to new stars who are not only entertaining but also educating and empowering their audiences.
For many Kenyans, TikTok has provided a space to find joy, laughter, and a sense of community. Through viral challenges, music, and dance, these creators have helped Kenyans to momentarily forget their troubles. Sueh Owino’s cooking videos offer a moment of peace, while Wadagliz’s music provides a sense of solidarity and strength. In a year that has been challenging for many, these creators have shown that TikTok can be a space for healing, creativity, and connection.
As 2024 comes to a close, the influence of Sueh Owino, Wadagliz, and others like them on TikTok will be remembered as a bright spot in an otherwise difficult year. Their ability to bring people together through shared experiences, humor, and creativity has made TikTok more than just a social media platform it has become a lifeline for Kenyans seeking solace in a year marked by extremes. As we look to the future, these creators will continue to shape the narrative of Kenyan culture, using TikTok as their stage to spread messages of hope and resilience.
