Taylor Swift has topped Spotify’s annual Wrapped charts for the second consecutive year, solidifying her position as one of the most influential and popular artists of the decade. The 34-year-old pop megastar’s latest album, The Tortured Poets Department, has garnered an astonishing 26.6 billion streams globally, making it the most-streamed album of the year. Swift’s dominance is even more pronounced as she appears three times in the Most-Streamed Albums category, with 1989 (Taylor’s Version) and Lover also making it onto the list, further cementing her diverse influence across different eras of her career.
Taylor Swift’s remarkable success on Spotify Wrapped 2024 highlights the global appeal of her music, which continues to evolve while maintaining its deep connection with her fanbase. The Tortured Poets Department stands as a testament to Swift’s artistry, with fans worldwide embracing its emotional depth and innovative sound. Her ability to connect with listeners on a personal level has been a driving force in her consistent dominance across streaming platforms.
While Swift leads the pack, the Most-Streamed Albums Globally list also includes a variety of other prominent artists. Billie Eilish’s album HIT ME HARD AND SOFT claims a spot among the top albums, marking another year of success for the Grammy-winning artist. Sabrina Carpenter’s Short n’ Sweet, Karol G’s MAÑANA SERÁ BONITO, and Ariana Grande’s eternal sunshine are also featured, showcasing the diversity of genres that have captured the hearts of global listeners. Other albums such as SOS by SZA, Fireworks and Rollerblades by Benson Boone, and Starboy by The Weeknd reflect the eclectic mix of pop, hip-hop, and R&B that dominated the year.
However, it’s not just the albums that have made waves in 2024. Taylor Swift also continues to reign in the Most-Streamed Artist category, with The Weeknd following closely behind in second place. The Blinding Lights singer’s sustained success on Spotify underscores his massive global reach, with his continued ability to create chart-topping hits. Bad Bunny, Drake, Billie Eilish, Travis Scott, Kanye West, Ariana Grande, and Feid round out the top 10, highlighting the enduring popularity of both Latin and English-language artists on the streaming platform.
One of the standout trends in 2024 is the influence of TikTok on streaming behavior, which is more evident than ever before. The rise of viral tracks is reshaping the way music is consumed, with songs gaining massive traction through short-form videos and viral challenges. This year, Sabrina Carpenter’s Espresso emerged as the Most-Streamed Song Globally, a catchy and irresistible track that perfectly embodies the upbeat, viral energy of TikTok. Following closely are hits like Benson Boone’s Beautiful Things, Billie Eilish’s Birds of a Feather, and FloyyMenor’s Gata Only, all of which have found massive audiences via viral trends on the platform.
Other tracks that have resonated with global audiences include Lose Control by Teddy Swims, Too Sweet by Hozier, and Cruel Summer by Taylor Swift, which continues to thrive long after its initial release. The Weeknd and JENNIE’s One of the Girls and Bruno Mars and Lady Gaga’s Die With A Smile also make notable appearances, further reinforcing the continued dominance of familiar, high-caliber artists.
The Most Viral Songs category is also heavily influenced by the viral impact of TikTok. Die With A Smile, Birds of a Feather, and Beautiful Things make an appearance, alongside songs like Good, Luck Babe! by Chappell Roan, Too Sweet by Hozier, and we can’t be friends (wait for your love) by Ariana Grande. One song that stood out for its boldness was Kendrick Lamar’s Not Like Us, a diss track aimed at Drake, which set the internet ablaze and captured the attention of millions.
As Spotify Wrapped continues to reflect the changing dynamics of the music industry, 2024’s data underscores the power of streaming, viral platforms like TikTok, and the enduring legacy of top-tier artists like Taylor Swift. With Swift leading the charge and a diverse array of other talents continuing to shape the global music landscape, 2024 is yet another milestone year for the streaming giant.
