Apple is facing a new lawsuit over allegations of false advertising related to the delayed rollout of its Apple Intelligence features. The lawsuit, filed in a U.S. district court in San Jose, California, on March 19, claims that Apple misled customers by promoting AI-powered features that were not yet available on iPhones and other devices marketed as supporting Apple Intelligence.
The plaintiffs argue that Apple advertised these advanced AI capabilities to drive sales of its latest devices, despite knowing that the features would not be immediately accessible to consumers. The lawsuit seeks damages on behalf of customers who purchased iPhones and other Apple products under the impression that they would support Apple Intelligence features at the time of purchase.
Apple Intelligence, a flagship AI initiative, promises to enhance user experiences with advanced machine learning capabilities, including improved Siri functionality, real-time language translation, and personalized recommendations. However, the delayed rollout has left many customers frustrated, as they are unable to access the advertised features.
This legal challenge adds to Apple’s growing troubles surrounding its AI strategy. The company has faced criticism for falling behind competitors like Google and Microsoft in the AI race, and the delayed deployment of Apple Intelligence has only heightened scrutiny. Critics argue that Apple’s marketing practices may have created unrealistic expectations among consumers.
Apple has yet to publicly comment on the lawsuit. However, the case underscores the challenges tech companies face in balancing innovation with consumer expectations. As AI becomes increasingly central to product offerings, companies must ensure that their marketing aligns with actual product capabilities to maintain trust and avoid legal repercussions. The outcome of this lawsuit could set a precedent for how tech giants advertise future technologies.
