Instagram is experimenting with an exciting new feature that allows users to lock Reels behind a secret code, adding an element of mystery and exclusivity to content sharing. First spotted by TechCrunch, this test is currently live on Instagram’s official @design account, where a Reel is hidden behind a code with a hint provided in the caption.
How Does It Work?
To access the locked Reel, users must enter a secret passcode. In the current test, the code is “threads” a playful nod to Meta’s Twitter competitor. Here’s how to try it:
- Visit the @design Instagram account.
- Look for the Reel with a key icon.
- Tap “Enter secret code” and type the correct password.
- Once unlocked, the Reel reveals a “Coming Soon” banner, hinting at the feature’s official launch.
Why This Feature Matters
This new functionality could be a game-changer for creators and brands looking to boost engagement. By locking exclusive content such as behind-the-scenes clips, teasers, or special promotions behind a code, creators can incentivize followers to interact more closely with their posts. Additionally, the hint system adds an interactive twist, turning content discovery into a fun challenge.
The feature also resembles Instagram’s **“Reveal”
