Samsung is gearing up to enter the extended reality (XR) space with its highly anticipated headset, codenamed Project Moohan. The company has showcased the upcoming device at the ongoing Mobile World Congress (MWC) 2025 in Barcelona, generating significant excitement among tech enthusiasts. This marks Samsung’s first foray into the high-end XR market, positioning it as a direct competitor to Apple’s Vision Pro.
The headset was first teased during Samsung’s second Galaxy Unpacked event in 2024, and a recent report by CNBC confirms that the South Korean tech giant plans to officially launch the device later this year. This move aligns with Samsung’s broader strategy to expand its presence in the extended reality industry and offer cutting-edge technology to a wider audience.
According to Patrick Chomet, executive vice president at Samsung’s mobile division, while smartphones will continue to be the dominant personal devices for the foreseeable future, the XR headset will bring a transformative experience. He emphasized that Project Moohan will incorporate “advanced vision capability with intelligence,” suggesting that Samsung is focused on integrating artificial intelligence and high-quality visuals to deliver an immersive experience.
Samsung has reportedly collaborated with key partners, including Google and Qualcomm, to develop Project Moohan. Google is expected to provide the software framework for the device, while Qualcomm will likely supply the chipset, ensuring a seamless and powerful XR experience. This strategic partnership could give Samsung an edge in the growing market of mixed reality devices.
The extended reality market has seen a surge in interest, with Apple’s Vision Pro leading the way in premium headsets. However, Samsung’s entry into the segment could intensify competition, potentially driving innovation and making XR technology more accessible to consumers. With a launch expected later in 2025, Project Moohan could reshape how users interact with digital environments, offering applications in gaming, productivity, and entertainment.
As anticipation builds, the tech world is eager to see how Samsung’s XR headset will stack up against Apple’s Vision Pro and other industry players. If successful, Project Moohan could mark a significant milestone in Samsung’s journey towards redefining the extended reality landscape.
