Teesside experienced a remarkable tourism surge last year, drawing more than one million additional visitors compared to 2022. According to the Tees Valley Combined Authority’s (TVCA) latest report, 19.4 million tourists flocked to the region, driven by a mix of high-profile events and the area’s burgeoning reputation for exceptional food and drink experiences.
Events like the Hardwick Music Festival and the Tall Ships Races played a significant role in attracting visitors. However, a deeper allure lies in Teesside’s unique charm and the “incredible potential” of its food and drink scene, says Alison Gwynn of the Tees Valley Business Board.
“Our firms are at the heart of this growth, showcasing the passion and creativity that make the Tees Valley a destination of choice,” Gwynn remarked. “As more people discover the flavors, experiences, and warm hospitality we have to offer, our businesses play a vital role in positioning the region as a premier place to visit, enjoy, and return to time and time again.”
Culinary Growth Drives Economic Gains
Teesside’s thriving food and drink sector has been a major contributor to this tourism success, delivering a £20 million financial boost in 2023 and elevating the sector’s value to £426 million. Beyond its economic impact, this growth has spurred job creation. Last year, 1,300 new tourism and hospitality positions were added, bringing the total number of workers in the sector to 12,600.
These figures, calculated using the STEAM model, highlight how visitor spending directly benefits the local economy, reinforcing the importance of continued investment in tourism infrastructure.
Tees Valley’s Hidden Gems Shine
Tees Valley Mayor Ben Houchen attributed the surge in visitors to the region’s diverse appeal, calling it “chock full of hidden gems the world should know more about.” From its natural beauty and cultural landmarks to global-scale events, the area is carving out a reputation as a must-visit destination.
“These figures show the word is getting out there,” said Houchen. “Our efforts to back global names and events coming to our region and to showcase the best we have to offer are paying off.”
Despite the progress, Houchen acknowledged there is more to be done. “The numbers show we’re heading in the right direction, but we remain committed to building on this momentum,” he added.
A Promising Future for Teesside
As Teesside continues to thrive, the region’s tourism growth reflects a combination of strategic planning and a strong sense of local pride. With its blend of world-class events, distinctive food and drink offerings, and an emphasis on hospitality, Teesside is not only drawing more visitors but also cementing its reputation as a vibrant and dynamic destination.
As more people uncover the area’s treasures, from its culinary delights to its cultural and natural attractions, the potential for further growth is undeniable. This upward trajectory promises a brighter future for the region’s economy, its businesses, and the local communities that benefit from tourism’s ripple effect.
