Sexual and Reproductive Health and Rights (SRHR) have become increasingly important topics in Kenya’s media landscape. With heightened public awareness and access to information, the media plays a significant role in shaping the discourse surrounding these issues. However, a recent report by the Kenya Human Rights Commission (KHRC) and Planned Parenthood Global highlights glaring gaps in the coverage of SRHR, especially in rural counties. The report suggests that, while there has been progress in disseminating information, there is a tendency towards sensationalism and an overemphasis on click-worthy content. As a result, critical SRHR issues often receive inadequate, superficial, or skewed coverage.
1. Standard Group (KTN, The Standard)
The Standard Group has consistently been at the forefront of covering SRHR in Kenya. Through its flagship television station, KTN, and its newspaper, The Standard, the group has managed to tackle SRHR issues with a mix of depth and relevance. The group’s investigative pieces and documentaries have frequently shed light on sexual violence, maternal health, family planning, and the impact of gender inequalities on SRHR.
Despite the challenges highlighted in the KHRC report, Standard Group’s digital platforms have featured comprehensive reports and expert opinions that cater to both urban and rural audiences. Their coverage, however, tends to lean towards high-impact stories that generate immediate reactions, which sometimes limits deeper analysis. Nonetheless, the group’s consistent focus on advocacy for gender-based violence prevention and family planning initiatives reflects its commitment to promoting SRHR.
2. Nation Media Group (NTV, Daily Nation)
Nation Media Group, through NTV and the Daily Nation, is another major player in the SRHR space. Known for its balanced and fact-based reporting, Nation Media Group covers a broad spectrum of SRHR issues, from maternal health and reproductive rights to education and gender equality. In the period from October 2023 to June 2024, the group produced several in-depth features on the accessibility of reproductive health services in marginalized areas, as well as the role of men in supporting women’s reproductive rights.
While Nation Media’s coverage is often more comprehensive than that of some of its competitors, the emphasis on sensational stories, particularly those related to teenage pregnancies and HIV, continues to dominate. This trend, noted in the KHRC report, often overshadows the nuanced discussions around policy reforms and the socioeconomic barriers that hinder access to reproductive health services in rural Kenya.
3. Royal Media Services (Citizen TV, Radio Citizen)
Royal Media Services, through Citizen TV and Radio Citizen, plays a crucial role in informing the Kenyan public on SRHR issues. The company has leveraged its widespread reach, especially in rural counties, to highlight sexual and reproductive health challenges faced by marginalized communities. Citizen TV has been instrumental in broadcasting live forums and talk shows that provide a platform for experts, policymakers, and the public to discuss SRHR.
Despite commendable efforts, Royal Media Services, like other major outlets, sometimes prioritizes sensational stories over critical in-depth coverage. For instance, reports on teenage pregnancies often focus on shocking statistics rather than addressing the underlying causes such as lack of education and healthcare access. The KHRC report suggests that while these stories grab attention, they fail to provide the necessary context to encourage long-term change.
4. Media Max (K24 TV, Kameme FM)
Media Max, operating K24 TV and Kameme FM, has been more focused on reaching local audiences in various parts of Kenya, including areas that have historically been underserved by mainstream media. Their coverage of SRHR issues tends to be more localized, addressing the challenges that specific counties face in accessing reproductive health services. While their coverage is more localized and context-specific, it has been noted for sometimes lacking comprehensive investigative reporting.
Despite the shortcomings in depth, Media Max’s focus on interactive content through its radio stations and live TV discussions has proven effective in engaging local communities. Still, there is room for improvement, particularly in expanding beyond sensationalist narratives and providing practical solutions to SRHR issues.
5. The Star Newspaper
The Star Newspaper is another key player in the media’s coverage of SRHR. The publication has been consistent in offering insightful articles and editorials that highlight the importance of sexual and reproductive rights for both men and women. Its investigative reporting has exposed gaps in government policies and implementation, particularly in rural Kenya, where access to SRHR services remains limited.
However, similar to other media outlets, The Star faces the challenge of prioritizing attention-grabbing headlines over more nuanced, long-term solutions. Its SRHR coverage often lacks the depth needed to truly address the complex issues surrounding reproductive health, especially in terms of policy advocacy and rural healthcare access.
Conclusion
The media has a pivotal role in shaping the conversation around SRHR in Kenya, but as the KHRC report suggests, there are significant gaps in coverage, especially in rural areas. While the top five media houses mentioned above contribute to the ongoing dialogue, there is a pressing need for more balanced, insightful, and proactive coverage. Media houses must move beyond sensationalism and strive to provide comprehensive reporting that not only highlights issues but also advocates for sustainable solutions. As SRHR remains a critical part of the conversation, it is essential for the media to lead the way in bridging information gaps and promoting awareness across all communities, especially those that are often overlooked.
