Tourism in Hawaii has always been synonymous with pristine beaches, lush landscapes, and rich cultural heritage. However, with increasing environmental concerns and a growing demand for sustainable travel, the nonprofit organization Tourism Cares has taken a step forward to help shape a more responsible tourism landscape. Their new initiative, the Meaningful Travel Map of Hawaii, provides travel companies and advisors with a resource to create sustainable and community-focused itineraries.
The project is a collaboration between Tourism Cares, the Hawaii Tourism Authority (HTA), and the Hawaii Visitors & Convention Bureau. Together, they aim to inspire a shift towards regenerative tourism an approach that not only minimizes the negative impacts of travel but actively contributes to the well-being of local communities and the environment.
Greg Takehara, CEO of Tourism Cares, highlighted the critical role the travel industry can play in addressing global issues like climate change, biodiversity loss, and cultural preservation. “By launching the Meaningful Travel Map of Hawaii, we hope the industry will choose partners that make positive impacts while engaging guests in meaningful ways,” said Takehara. This initiative underscores the importance of selecting travel partners who prioritize sustainability and align with the principles of responsible tourism.
The Meaningful Travel Map of Hawaii is more than just a directory of sustainable businesses. It features local enterprises such as the Maui Pineapple Tour, Skyline Hawaii, Gunstock Ranch, and Trilogy Excursions. Each listing provides detailed information about the company’s sustainability practices and contributions to the community. Additionally, it specifies whether businesses offer commission opportunities for travel advisors, making it a practical tool for both planners and travelers.
For example, Gunstock Ranch emphasizes land stewardship and offers tree-planting programs as part of its tours. Similarly, Trilogy Excursions, a locally owned sailing company, is recognized for its commitment to marine conservation and supporting local nonprofit organizations. These examples reflect the diverse ways Hawaiian businesses are stepping up to protect their environment and culture while offering memorable experiences for visitors.
The project aligns closely with the malama Hawaii initiative—a Hawaiian concept that encourages visitors to “care for” and “give back” to the Islands during their stay. Daniel Nahoopii, HTA’s interim CEO, emphasized the significance of this initiative. “At the core of our malama Hawaii message is an invitation to visitors who care,” he said. “We’re excited to see more opportunities for travelers to connect with enriching experiences that uplift our communities and environment.”
The map not only reinforces HTA’s vision of regenerative tourism but also encourages travelers to seek meaningful experiences. Whether it’s through volunteering, participating in cultural preservation projects, or supporting local businesses, the map empowers travelers to make choices that benefit Hawaii and its people.
The Meaningful Travel Map of Hawaii represents a new chapter for tourism in the Islands—one that prioritizes respect for local culture, environmental protection, and community well-being. It’s a resource that fosters a deeper connection between visitors and the land, creating lasting memories while supporting sustainable development.
As global travel rebounds, tools like this map can play a pivotal role in shaping the future of tourism. For travelers seeking authentic experiences and a chance to give back, Hawaii’s call to malama is a meaningful invitation to be part of something greater. With the Meaningful Travel Map, visitors and businesses alike can help ensure that Hawaii’s natural beauty and cultural heritage endure for generations to come.
