The Croatian National Tourist Board has taken a significant step in strengthening its connection with travel professionals by introducing a new certification program, the Croatia Full of Life Certificate. Aimed at equipping travel advisors with in-depth knowledge of Croatia’s diverse offerings, the program is designed to foster expertise and promote more meaningful travel experiences for clients interested in exploring the Adriatic gem.
As part of the initiative, the tourist board has developed a comprehensive series of five webinars that delve into various aspects of the country’s tourism landscape. These webinars explore Croatia’s key destinations, notable attractions, wide range of accommodations, sustainable tourism efforts, and immersive experiences available to visitors. Travel advisors participating in the program are required to watch these educational sessions and then complete an online quiz. Upon successful completion, they earn the title of Croatia Full of Life Specialist a recognition that signals their advanced understanding of the country’s travel offerings.
The certification program is entirely free of charge, allowing a broad range of advisors to participate regardless of budget. In addition to gaining valuable knowledge, early adopters and high-performing participants will also be eligible for special incentives, further encouraging engagement and commitment. The tourist board sees this as an opportunity not only to reward professionals for their dedication but also to build a global network of informed advocates who can share Croatia’s story with potential travelers in a more compelling way.
According to Leila Kresic-Juric, director of the Croatian National Tourist Board in North America, the program is more than just a professional development opportunity. “By deepening their knowledge, advisors can inspire travelers with authentic, customized itineraries that showcase Croatia’s unique charm beyond its well-known highlights,” she said. This focus on authenticity reflects a broader trend in global tourism, where travelers are increasingly seeking out personalized and sustainable experiences that go beyond standard sightseeing.
The timing of the certification program’s launch is particularly strategic, as Croatia is experiencing heightened accessibility for international visitors. This summer, the country is connected to 122 cities in 42 countries through a network of 57 airlines. These expanded flight options make it easier than ever for travelers to reach both popular destinations and lesser-known locales across the country, opening up a wider array of travel possibilities.
By offering this educational platform to travel advisors, Croatia is investing not only in tourism promotion but also in the professional development of those who shape travel experiences. It is a move that reflects the country’s commitment to sustainable growth and meaningful tourism. Travel advisors who become Croatia Full of Life Specialists will be uniquely positioned to offer their clients more enriching, customized trips that celebrate the country’s culture, history, landscapes, and hospitality.
With this initiative, Croatia reinforces its status as a forward-thinking destination that values collaboration with industry professionals and aims to deliver unforgettable experiences to every traveler.
