Iceland, once a quiet corner of the world, has transformed into a global travel sensation over the past few decades. From a modest 130,000 visitors in the early 1990s, tourism surged to a staggering 2.21 million by 2023. This rise, largely driven by captivating social media posts and strategic marketing campaigns, turned Iceland into a must-see destination for travelers. However, as tourism continues to boom, the country is feeling the strain of overtourism, with popular destinations like Reykjavik and the Golden Circle becoming overcrowded. In response, the call to explore Iceland’s quieter north offers a refreshing alternative, immersing visitors in the country’s authentic culture and history.
While most tourists flock to the capital, Reykjavik, for a glimpse of iconic spots like the Blue Lagoon, Iceland’s north provides a more serene and intimate experience. The towns of Akureyri and Húsavík, among others, offer not only stunning landscapes but also an in-depth exploration of Iceland’s deep-rooted history, far from the bustling crowds of the south.
Húsavík, often referred to as the “whale capital of Europe,” is the oldest settlement in Iceland. Though it was once a hub for the whaling industry, today, it is a destination for whale watching. Húsavík’s waters are home to a variety of whales, including humpbacks, orcas, and minkes, making it a premier spot for sightings. The town has embraced eco-tourism, converting former whaling boats into whale-watching vessels, many of which now run on electric engines, reducing noise and enhancing the experience for both tourists and marine life alike.
One of the highlights of visiting northern Iceland is the opportunity to engage with its Viking heritage. The town of Sauðárkrókur, located roughly 200km west of Húsavík, is home to 1238: The Battle of Iceland, a museum and virtual-reality experience that allows visitors to step into the pages of the nation’s storied past. The Battle of Örlygsstaðir, immortalized in one of Iceland’s famous sagas, comes to life in this immersive exhibit, which includes relics from the 11th century.
Iceland’s turf houses are another key feature of its history. These grass-covered homes, built from wood, stone, and turf, are scattered across the northern landscape and offer a glimpse into the country’s past. The Glaumbær Turf Farm, with its well-preserved structures, and the striking Víðimýri Turf Church are prime examples of this ingenious architectural style, which enabled Icelanders to survive harsh conditions while integrating seamlessly into the landscape.
In the north, visitors also gain insight into Iceland’s pastoral traditions, particularly sheep farming. Iceland’s sheep, believed to be descendants of Viking-era livestock, roam freely in the region, their wool a vital component of the country’s iconic lopapeysa sweaters. These knitted garments, known for their warmth and circular yoke patterns, are a living testament to the country’s rural life and its close ties to nature. For those interested in a hands-on experience, local tours allow visitors to learn the art of knitting from skilled Icelandic experts, producing their own authentic sweaters.
While Iceland’s surge in tourism has undoubtedly brought economic benefits, it has also raised concerns about environmental preservation. The increase in visitor numbers has led to degradation of natural sites, with some tourists engaging in unsafe practices, such as taking selfies near active volcanoes. In response, the Icelandic pledge encourages tourists to act responsibly, promoting sustainable travel practices. The hope is that by steering tourists toward less-visited areas and fostering a greater respect for nature, Iceland can continue to captivate future generations without compromising its environmental or cultural integrity.
The north of Iceland, with its rich heritage, breathtaking landscapes, and quiet charm, offers an unforgettable and authentic experience. By venturing off the beaten path, travelers can explore Iceland’s true soul, gaining a deeper appreciation of its past and present while helping preserve its future.
