S Hotels & Resorts PCL (SHR) has marked a significant milestone in luxury hospitality by announcing that two of its flagship properties, SAii Laguna Phuket and Santiburi Koh Samui, have been inducted into the esteemed Serandipians Luxury Travel Network. This achievement reaffirms SHR’s dedication to delivering world-class hospitality experiences and elevating Thailand’s status as a premier luxury travel destination.
Serandipians, by Traveller Made, is an exclusive consortium that brings together top-tier travel designers and hospitality brands, curating unique experiences for high-end travelers. Membership in this elite network signifies an establishment’s commitment to unparalleled service, innovative guest experiences, and meticulous attention to detail. The inclusion of SAii Laguna Phuket and Santiburi Koh Samui in this prestigious network highlights their excellence in design, sustainability, and guest satisfaction.
Nestled along the pristine shores of Bang Tao Beach within the Laguna Phuket complex, SAii Laguna Phuket is set to be an official venue for Serandipians’ flagship event, The Essence of Luxury Travel 2025, scheduled for March 3–7, 2025.
Recently undergoing a transformation, SAii Laguna Phuket has embraced the latest trends in luxury hospitality, including sustainability, wellness, and seamless technological integration. The resort is designed to cater to diverse travelers, from leisure seekers and families to business guests, ensuring a well-rounded experience.
One of the standout features of SAii Laguna Phuket is its signature SAii journey, which includes:
- Sensory Lobbies: These spaces offer a tranquil welcome, combining natural light, aromatic scents, and soothing music to create a relaxing ambiance.
- SAii Local Gurus: A team of local experts dedicated to crafting bespoke experiences, ensuring guests can immerse themselves in the region’s culture and natural wonders.
- Culinary Excellence: The resort focuses on nourishing cuisine, using sustainably sourced ingredients to cater to health-conscious travelers.
- Wellness and Spa Offerings: The newly introduced SAii Spa features holistic treatments and therapies designed to rejuvenate the body and mind, blending traditional Thai healing techniques with modern wellness practices.
By integrating these enhancements, SAii Laguna Phuket continues to lead in redefining luxury hospitality while maintaining a strong commitment to environmental consciousness.
Located along the serene Mae Nam Beach, Santiburi Koh Samui has been a symbol of luxury for over three decades. With 84 villas and 12 suites, the resort masterfully blends traditional Thai architecture with modern sophistication. Intricate wooden details, tranquil lotus ponds, and locally inspired artwork create an atmosphere of cultural richness and refined elegance.
Santiburi Koh Samui is renowned for:
- Bespoke Guest Experiences: From romantic beachside dining to cultural excursions, the resort offers personalized services that elevate the stay of every guest.
- Lush Natural Surroundings: The expansive gardens serve as a haven for local wildlife, allowing guests to experience Thailand’s natural beauty up close.
- Santiburi Spa: Inspired by the Sanskrit word Shanti (peace), the spa offers a holistic approach to wellness, focusing on organic cuisine, restorative sleep, mindfulness, fitness, and cultural explorations.
This commitment to excellence has earned Santiburi Koh Samui a prestigious place within the Serandipians network, further solidifying its position as a leader in luxury hospitality.
Michael Marshall, CEO of S Hotels & Resorts, expressed his excitement about the partnership, stating:
“We are honored to see SAii Laguna Phuket and Santiburi Koh Samui join the Serandipians Luxury Travel Network. This recognition underscores our dedication to redefining luxury travel by offering distinctive experiences that resonate with today’s sophisticated travelers. We look forward to collaborating with Serandipians to create unforgettable journeys for our guests.”
As the hospitality arm of Singha Estate PCL, S Hotels & Resorts continues to expand its presence in the global luxury travel market. With a diverse portfolio spanning 36 hotels and 4,290 keys across destinations like the Maldives, Fiji, Mauritius, the UK, and Thailand, SHR remains committed to delivering world-class experiences that blend sustainability, cultural authenticity, and modern luxury.
The induction of SAii Laguna Phuket and Santiburi Koh Samui into the Serandipians Luxury Travel Network is a testament to their excellence in luxury hospitality. Through thoughtful innovations, sustainability efforts, and a commitment to authentic cultural experiences, these properties continue to set new benchmarks in the industry. Travelers seeking an unparalleled blend of relaxation, adventure, and five-star service will find both resorts to be exceptional destinations, each offering a unique yet equally enchanting retreat in Thailand.
