Sandals and Beaches Resorts have introduced a revamped travel advisor loyalty program known as the Sandals Elite Advisor (S.E.A.) Program. This initiative is designed to reward and support travel advisors who book stays at Sandals and Beaches resorts, offering them new incentives and tools to enhance their sales performance.
A Tiered System with Exclusive Perks
At the heart of the S.E.A. Program is a structured tier-based system that tracks commissionable bookings of three nights or more. As advisors increase their sales, they unlock higher status levels, gaining access to greater benefits and privileges. This approach encourages advisors to engage more actively with Sandals and Beaches properties, fostering long-term loyalty and mutual success.
One of the standout features of the program is the updated Travel Advisor Portal, which has been upgraded to provide real-time data on an advisor’s performance. The new dashboard displays key metrics such as:
- Lifetime bookings
- Traveled reservations
- Future bookings
- Current-year revenue tracking
- Progress toward Chairman’s Royal Club status
By providing a transparent and easy-to-navigate interface, Sandals aims to help advisors track their progress and identify opportunities for growth.
Enhanced Advisor Support and Resources
Beyond financial incentives, Sandals has prioritized support for travel advisors through the S.E.A. Program. Advisors now have access to:
- A dedicated Advisor’s Benefits page outlining different program status tiers and associated perks.
- Support from business development managers to provide guidance and strategies for maximizing sales.
- Specialized call center teams to assist with inquiries and ensure seamless booking experiences.
Gary Sadler, Executive Vice President of Sales and Industry Relations at Unique Vacations (Sandals’ sales and marketing arm), emphasized the importance of travel advisors in the company’s success. “Travel advisors are integral to the success of Sandals and Beaches resorts, and we are committed to helping them thrive as they continue to build lasting memories for their clients,” Sadler stated.
Upcoming Portal Enhancements
Sandals is not stopping with the current improvements. The company has announced plans for a more extensive overhaul of its Travel Advisor Portal, with an all-new version set to launch in June. This upgrade is expected to introduce even more advanced features, further streamlining the advisor experience and reinforcing Sandals’ commitment to supporting its partners.
Expanding Sandals and Beaches’ Reach
With 17 adults-only all-inclusive Sandals resorts located in Jamaica, St. Lucia, Barbados, the Bahamas, Antigua, Grenada, Curaçao, and St. Vincent, as well as two family-friendly Beaches resorts in Jamaica and Turks & Caicos, the brand continues to be a major player in the Caribbean travel market. The launch of the S.E.A. Program comes on the heels of Sandals Resorts International’s multimillion-dollar ad campaign, aimed at attracting more travelers and boosting brand visibility.
By investing in its advisor community and offering cutting-edge tools for success, Sandals is reinforcing its reputation as a leading luxury all-inclusive resort brand. The S.E.A. Program is expected to create a more rewarding experience for travel advisors while ultimately driving increased bookings and customer satisfaction.
