There are “green shoots of optimism” for tourism in Devon and Cornwall, despite many of the region’s top attractions still falling short of pre-pandemic visitor numbers.
Figures indicate that out of the 12 leading sites in these counties, only three Haldon Forest, St Michael’s Mount, and Tintagel Castle saw an increase in visitors compared to 2019. Other major attractions, such as Tate St Ives, experienced a significant drop, with a 37% decrease in visitor numbers. Similarly, Saltram in Plymouth and the Eden Project near St Austell saw declines of 34% and 33% respectively.
However, there is an overall sense of optimism among industry representatives, particularly as the Easter and summer periods approach. February half-term figures have been promising, with consumer spending on the rise. Online interest in tourism for the region has also grown, with record numbers of visitors exploring tourism websites.
The Eden Project, the most visited site in Devon and Cornwall in 2024, welcomed 673,625 visitors, a 6% drop from the previous year. Despite this, a strong start in 2025 has boosted confidence, with a 27% increase in visitors during the February half-term compared to the previous year.
Elsewhere, while St Michael’s Mount and Tintagel Castle experienced slight decreases of 2% and 3% respectively, other sites performed better. Haldon Forest and Cardinham Woods saw annual visitor increases of 10% and 14%, demonstrating resilience in outdoor attractions. RHS Garden Rosemoor also reported a slight increase in visitor numbers from 237,660 in 2023 to 238,030 in 2024.
Although some sites have struggled, new attractions are set to open in 2025, bringing fresh opportunities for tourism. Visitors are now seeking more authentic and unique experiences, shifting away from merely capturing picturesque moments for social media. The focus is increasingly on immersive and distinctive activities that cannot be replicated elsewhere.
Investment in the sector continues, ensuring it adapts to evolving consumer demands. While the cost-of-living crisis and rising operational expenses have presented challenges, there remains a strong commitment to fostering growth in tourism.
The slow economic recovery from pandemic-related lockdowns has impacted visitor numbers, while rising national minimum wages and insurance costs have led to job losses and budget cuts at some attractions. Nonetheless, visitor attractions and cultural heritage sites remain a priority for many, with people valuing meaningful experiences with family and friends. Memberships to favorite attractions have remained steady, further underscoring the enduring appeal of these destinations.
Although the tourism sector’s recovery remains fragile, the resilience and adaptability of attractions in Devon and Cornwall suggest a positive outlook for the future. Continued investment, evolving visitor experiences, and growing consumer interest indicate that the industry is gradually regaining strength.
