Kenya is positioning itself for a major boost in its tourism sector, with the government setting an ambitious target of welcoming three million international visitors in 2025. This move comes as the country continues to strengthen its global appeal as a premier travel destination, building on its impressive performance in the past year. With the Cabinet approving key measures to enhance tourism growth, the industry is poised to generate even greater revenue and create more employment opportunities.
In a meeting chaired by President William Ruto at State House, Nairobi, the Cabinet resolved to prioritize strategic investments aimed at improving the tourism sector. These measures include accelerating marketing strategies, offering incentives to industry stakeholders, and enhancing the country’s capacity to host major conferences and exhibitions. By promoting eco-friendly tourism practices and expanding community-based tourism, the government hopes to attract a diverse range of travelers, particularly from key markets such as the United States and China.
One of the highlights of the Cabinet discussions was the remarkable growth of cruise tourism, which recorded an impressive 163.5 percent increase. This surge has prompted the government to invest more in port infrastructure to accommodate the rising number of cruise ships and luxury liners docking at Kenyan coastal destinations. By improving port facilities and enhancing visitor experiences, Kenya seeks to capitalize on the growing popularity of maritime tourism, further boosting its economy.
The projected increase in international arrivals marks a significant jump from 2024, when Kenya recorded 2.4 million visitors, reflecting a 14.6 percent growth from the previous year. The tourism sector generated approximately Sh452 billion in revenue, underscoring its vital contribution to the national economy. The government is optimistic that the ongoing efforts to improve the tourism experience will push earnings even higher in 2025.
Local tourism has also shown strong growth, with 2024 witnessing a 12 percent rise in bed-night occupancy. This indicates a thriving domestic travel industry, fueled by Kenyans exploring their own country and taking advantage of improved hospitality services. Encouraging domestic tourism remains a key strategy for ensuring that the sector remains resilient even during periods of global economic uncertainty.
Beyond tourism, the government is also taking steps to enhance environmental sustainability and safeguard public health. As part of these efforts, the Cabinet approved the removal of asbestos roofing from all public and private buildings. Asbestos, a hazardous material once widely used in construction, has been linked to severe health risks, including lung cancer, mesothelioma, and other respiratory diseases. Prolonged exposure to asbestos fibers poses a serious threat, necessitating urgent intervention.
The National Environment Management Authority (NEMA) has been tasked with overseeing the safe removal, disposal, and handling of asbestos materials. This initiative is expected to reduce future disease burdens, lower healthcare costs, and contribute to a healthier environment. Additionally, county governments will establish designated disposal sites to ensure that the hazardous material is handled appropriately. Under the ‘Polluter Pays’ principle, building owners will bear the cost of asbestos removal, ensuring that the transition is managed efficiently without overburdening public resources.
With a clear focus on sustainable tourism and environmental safety, Kenya is demonstrating its commitment to responsible development. The ongoing reforms in the tourism industry, coupled with measures to enhance public health, reflect a long-term vision for a more prosperous and sustainable future. As the country prepares to welcome millions of visitors in the coming year, it remains determined to solidify its status as a leading global travel destination.
