Tusker Lite Unveils New Campaign with a Refreshed Pack Design

Nairobi, October 2024 – Tusker Lite, Kenya Breweries leading premium lite beer, is excited to announce the launch of its #TurnUpTheLite campaign with an all- new sleek design pack that reflects the brand’s bold and refreshing identity.
The revamped look embodies Tusker Lite’s vibrant nature as a low-calorie brand
delivering electrifying vibes with the same great taste that consumers know and love.
Staying true to its brand spirit, Tusker Lite is set to light up the city with a series of
exciting activities including dazzling projection mappings on the city’s iconic buildings and high traffic streets.
“We are excited to launch this new campaign, as it affirms the position of Tusker Lite as a spontaneous and vibrant brand staying true to its DNA. We want our consumers to
embrace vibrant, expressive experiences. We aim to inspire such kind of a lifestyle,
where every moment feels lighter, more exciting, and full of possibilities,” said Charles Okanya, Marketing, and Innovations Director
With an engaging digital campaign and interactive activations, Tusker Lite is set to deliver a refreshing wave of energy, blending entertainment and innovation across
multiple platforms to engage consumers at every touchpoint. Each activation offers a chance to enjoy Tusker Lite’s refreshing taste in high-energy atmospheres promising a journey of unforgettable moments wherever they are.
The brand invites all its consumers to #TurnUpTheLite whether it’s a spontaneous night out with friends at your favorite bar or a chilled evening at home, it’s the perfect time to rediscover the beer you love, now with a refreshing new look.
Join us at the Tusker Lite House party at Koda, Nairobi on October 26th, 2024, for an electrifying night of music, lights, and high-energy as we unveil our exciting new look!