African streaming giant Showmax is set to host its first-ever live-streamed entertainment event, featuring Grammy-winning Amapiano sensation Tyla. The highly anticipated concert, scheduled for January 18, will be broadcast live from the SunBet Arena in Pretoria. Fans from across the continent will have the chance to experience Tyla’s iconic performance from the comfort of their homes.
Tyla’s concert will showcase hits from her debut album TYLA, which has already amassed over 1.6 billion streams. The artist, dubbed the “Queen of Popiano,” has enjoyed a whirlwind year with major wins at the BET Awards, MTV Music Video Awards, and the Grammys. Speaking ahead of the event, Tyla said, “Tygers! Me and Showmax decided to livestream this concert for everyone across Africa. I hardly get time to be home, so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!”
For those who missed her sold-out shows in Cape Town and Pretoria, this livestream offers a final opportunity to be part of her magical tour.
Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, expressed his excitement about the event: “With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks a historic moment for us as our first live-streamed entertainment event. We’re not just hoping to smash records; we’re redefining what it means to succeed on our continent.”
The concert also highlights Showmax’s stellar year since its February 2024 relaunch. Powered by Peacock’s cutting-edge streaming technology, which broke records with 16.3 million simultaneous streams during an NFL Wild Card game, the new platform has driven a 50% year-on-year increase in subscribers.
Showmax’s commitment to delivering world-class content positions it as a leader in streaming, both in Africa and globally. As Narsi concluded, “We aim to take our place among the best in the world.”
Tyla’s homecoming promises to be a groundbreaking event that fans won’t want to miss, marking another milestone in her remarkable journey and for Showmax’s expanding legacy.
