VistaJet, the world’s first and only global business aviation company, is taking bold steps to reinforce its presence in Africa with its first-ever East and South Africa Static Display Roadshow. The event, which will feature the Bombardier Global 7500, the flagship aircraft of VistaJet’s fleet, will kick off in Nairobi, Kenya, before making stops in South Africa’s business hubs, Johannesburg and Cape Town. This move is part of the company’s broader strategy to cater to the growing demand for private aviation across the continent and expand its network in critical African markets.
The choice of Nairobi as the starting point for the roadshow underscores the city’s importance as East Africa’s tech and business center. Nairobi has become a key destination for international business, particularly in sectors like technology, finance, and trade. The same can be said for Johannesburg and Cape Town, which are pillars of South Africa’s mature aviation market. VistaJet’s presence in these cities will not only strengthen the company’s relationships with existing clients but also introduce its services to prospective customers in these rapidly developing regions.
VistaJet’s strategic push into Africa comes at a time when business aviation is experiencing substantial growth across the continent. According to the Middle East and North Africa Business Aviation Association (MEBAA), the number of business jets operating in Africa is expected to grow by 8% annually over the next five years. South Africa leads the continent with the largest fleet of business aircraft, followed by Kenya and Nigeria. As the aviation industry expands, it is also contributing significantly to economic growth, providing jobs and generating billions of dollars in GDP. The economic outlook for Africa is also promising, with the 2024 Africa Wealth Report by Henley&Partners indicating that the continent’s total investable wealth has reached US$2.5 trillion, with projections of a 65% increase in the number of millionaires over the next decade.
VistaJet is positioning itself as a major player in this growing market. The company operates the world’s largest fleet of Bombardier Global 7500 aircraft, which is renowned for its long-range capabilities and luxurious amenities. This aircraft can fly non-stop for up to 17 hours, making it ideal for long-haul business trips between African cities and international destinations. Its impressive design features four distinct living spaces, including a permanent stateroom, ensuring that clients can travel in comfort and style.
VistaJet has already seen significant growth in Africa, with flight hours in the region increasing by over 33% in the first half of 2024 alone. The Global 7500 is becoming particularly popular for connecting major African cities, such as Johannesburg and Cape Town, to destinations across the continent and beyond. The company’s robust performance in Africa reflects the growing demand for private aviation services in the region, which VistaJet is well-positioned to meet.
The company’s growth is not just limited to Africa. VistaJet’s global reach continues to expand, with the company capturing additional market share in the global business aviation sector. Over the past 18 months, while the broader private aviation industry experienced a slowdown post-COVID, VistaJet has grown its market share by an additional 50 basis points, with flight hours rising by 14% year-over-year in the first half of 2024.
One of the main contributors to this growth is VistaJet’s membership program, which saw a 19% increase in flight hours and an 18% rise in the number of members in 2024. This program offers a flexible subscription-based model that appeals to corporate leaders and high-net-worth individuals who require reliable, efficient, and luxurious travel options. The demand for these services is particularly high in Africa, where VistaJet has reported a 29% increase in total hours flown year-over-year.
As VistaJet continues its expansion in East and South Africa, it remains focused on facilitating global investments and connecting business leaders across the continent. With a fleet of iconic silver and red jets and guaranteed availability with as little as 24 hours’ notice, VistaJet offers unparalleled flexibility and reliability to its African clients. Its global network, covering over 96% of the world’s airports, ensures that VistaJet’s clients can reach virtually any destination with ease.
Philippe Scalabrini, VistaJet’s President of Europe and Africa, emphasized the company’s commitment to the African market, stating, “VistaJet is dedicated to supporting Africa’s economic growth by facilitating regional investments and connecting businesses across the globe. Our roadshow is a testament to our ongoing efforts to provide exclusive, high-quality aviation services to our clients in this critical region.”
VistaJet’s continued investment in Africa is poised to reshape the continent’s aviation landscape, offering a new level of luxury and connectivity for businesses and executives. As the demand for private aviation services grows, VistaJet’s commitment to exceptional service and strategic expansion ensures it remains at the forefront of the industry in Africa and beyond.
