White Cap Crisp officially launched its ‘Stay Crisp’ campaign at the prestigious Capital Club in Nairobi. The exclusive event, held on a refined afternoon, attracted industry leaders, media personalities, and creatives, all brought together by a shared desire to embrace a focused and intentional mindset in the year ahead.
The event opened with a stirring musical performance by Lisa Oduor, whose soulful melodies set an ambiance of inspiration and reflection. Dressed in a sophisticated white and blue theme mirroring White Cap’s signature branding guests experienced an elegant yet relaxed atmosphere, fostering meaningful interactions and networking opportunities.
At the heart of the event was an engaging vision-boarding session led by renowned life coach Jennifer Karina. She encouraged attendees to articulate their aspirations with clarity, emphasizing the power of defined goals in achieving success. “Those with clear goals are 10 times more likely to succeed,” she noted, as she guided participants through the process of crafting vision boards across five key areas: career development, healthy relationships, financial harmony, health and wellness, and spirituality.
The ‘Stay Crisp’ campaign reflects White Cap Crisp’s core philosophy of intentional living. Speaking at the launch, Wanjiru Murage, Marketing Manager for White Cap Crisp, highlighted the deeper purpose behind the campaign. “The ‘Stay Crisp’ campaign is about embracing a fresh mindset and staying true to your goals with confidence and clarity,” she stated. “White Cap Crisp is more than just a beer; we are positioning the brand in a way that inspires intentionality, purpose, clarity, and creativity in our consumers’ lives.”
Among the notable guests in attendance were celebrated figures in Kenya’s creative and entertainment space, including music sensation Fena Gitu, visual creative Jay Take a Pic, TV personalities Martin Kimathi and Shiksha Arora, and content creators Martinez Gonzalez and Frankie Just Gym It. Their presence underscored the campaign’s resonance with individuals committed to making a meaningful impact in their respective fields.
As the year progresses, the ‘Stay Crisp’ campaign is set to expand through immersive experiences and digital activations, encouraging individuals to stay focused on their goals throughout 2025. By championing clarity, confidence, and purpose, White Cap Crisp aims to inspire a new wave of intentional living, making every moment count.
