Tucked away on the beautiful island of Maui, Hawaii, Pa‘ia is a hidden gem that boasts world-class beaches, a rich history, and an undeniable local charm. Whether you’re looking for a relaxing retreat or an adventure-filled getaway, Pa‘ia has something for everyone, earning it the title of America’s best small beach town in 2024.
At just 7.5 square miles, this former plantation town is a blend of old-world charm and modern-day appeal. Located on Maui’s North Shore, Pa‘ia is known for its eclectic vibe, with locally-owned boutiques, delicious restaurants, and stunning golden beaches that make it the perfect year-round destination. And while Hawaii may be 2,400 miles from the mainland, once you set foot on Pa‘ia’s shores, it’s easy to see why people keep coming back for more.
A Slice of Paradise with World-Class Waves
Pa‘ia’s beaches are among the island’s finest, offering something for everyone. Baldwin Beach Park, with its calm, sheltered lagoon, is perfect for families. The western end of the park, known as Baby Beach, is a safe haven for little ones and often has sea turtles basking along the shore. For those looking to enjoy a more private, free-spirited experience, Secret Beach just a short walk away is a clothing-optional spot where sunbathers can relax under the Maui sun.
For the more adventurous, Pa‘ia offers some of the best surfing, windsurfing, kitesurfing, and wingfoiling on the island. Ho‘okipa Beach is a well-known destination for these water sports. It’s not only a popular spot for surfers but also home to a large colony of green sea turtles, making it a sanctuary for ocean lovers.
A Town with Character
Beyond the beach, Pa‘ia is a vibrant town that reflects the true spirit of aloha. Locally-owned cafes, shops, and restaurants line the streets, creating an authentic Maui experience. The town has embraced a renaissance over the past year, shifting from kitschy tourist spots to an eco-conscious, community-centered environment. Businesses like Café Mambo, owned by Isabella Dominick Pickering, contribute to this local revival. As she puts it, “There’s been a shift to make town feel local again.”
If you’re a fan of handmade goods and unique keepsakes, Pa‘ia has no shortage of charming boutiques. Wings Hawaii, for example, is a shop that blends beachy apparel with local art and photography. Whether it’s a souvenir or a custom-made piece, Pa‘ia’s stores offer something for everyone.
Where to Stay in Pa‘ia
The accommodations in Pa‘ia are just as special as the town itself. One top pick is the Mangolani Inn, which recently underwent a massive renovation. This charming inn offers beautifully decorated studios and a three-bedroom house, perfect for families or groups. The outdoor space is ideal for unwinding after a day of exploring, with a hot tub and barbecue area.
For those looking to stay right on the beach, the Pa‘ia Inn is a boutique hotel located just steps from the sand. The inn features 15 rooms and offers a peaceful, intimate atmosphere. Plus, the on-site restaurant, Vana, serves exquisite sushi and cocktails, making it a great place to unwind after a day in the sun.
Things to Do in Pa‘ia
From yoga sessions to cycling tours, there’s always something to do in Pa‘ia. Yoga enthusiasts will appreciate the Maui Yoga and Dance Shala, a studio housed in a historic building where you can practice everything from gentle flow to belly dancing. Afterward, grab an acai bowl from Island Fresh Café to refuel.
For outdoor lovers, Pa‘ia offers hiking, biking, and plenty of opportunities to get out on the water. Maui Cyclery rents top-of-the-line bikes, including mountain bikes and road bikes, and the owner, Donnie Arnoult, often leads guided rides around the island. For a real challenge, you can even take on the 36-mile ride to the top of Haleakalā, Maui’s famous volcano.
The Heart of the Town: Dining and Shopping
When it comes to dining, Pa‘ia doesn’t disappoint. From fresh seafood at Mama’s Fish House to island-inspired creations at Café Mambo, you’ll find delicious meals that highlight the flavors of Maui. Many of the town’s restaurants work directly with local farmers, ensuring that the ingredients are always fresh and sustainable.
Pa‘ia’s shopping scene is equally impressive. Soley Aloha Boutique + Gallery showcases the work of local artists, while Pa‘ia Floral offers beautiful bouquets made from native Hawaiian flowers. Whether you’re looking for something special to take home or just want to browse, the shops in Pa‘ia offer a one-of-a-kind experience.
Pa‘ia is the perfect blend of natural beauty, local culture, and modern amenities, making it a must-visit destination in 2024. Whether you’re surfing the waves, shopping for unique treasures, or enjoying a delicious meal, this small beach town has something for everyone. If you’re looking for a destination that captures the true spirit of aloha, Pa‘ia should be at the top of your list.
