Samsung Electronics co-CEO Han Jong-hee, a key figure in the global success of the South Korean tech giant’s television business, has died at the age of 63. Samsung confirmed that Han passed away from a heart attack on Tuesday, leaving behind his wife and three children.
Han joined Samsung in 1988 and played a pivotal role in revolutionizing the company’s high-end television business. Under his leadership, Samsung introduced world-class LED TVs and continually demonstrated its technological dominance in the market. His efforts helped Samsung maintain its position as the world’s leading TV manufacturer, outpacing rivals like LG and TCL.
His death comes at a critical time for Samsung, as the company faces significant challenges in the AI-driven tech landscape. According to Kim Dae-jong, a business administration professor at Sejong University in Seoul, Han’s absence could have long-term implications for Samsung’s global strategy. “Considering he has been deeply involved in Samsung’s TV business for decades, his absence could affect its global strategy for years to come,” Kim stated.
Beyond television, Han was instrumental in Samsung’s push into artificial intelligence and semiconductor technology. The company has been investing heavily in AI-powered televisions and home assistants, attempting to stay ahead of the competition. However, Samsung has struggled to meet the growing demand for AI chips, particularly in the face of fierce competition from U.S. tech giant Nvidia and South Korean rival SK hynix.
Samsung Electronics chairman Lee Jae-yong recently emphasized the need for a “do-or-die” approach to AI innovation, acknowledging that the company faces a “crisis” in maintaining its technological leadership. At Samsung’s latest general meeting of shareholders Han’s final public appearance he underscored the need for fresh momentum in AI, robotics, and semiconductor advancements.
Samsung’s financial struggles in the AI sector were evident in its latest earnings report, with operating profit sinking by nearly a third in the fourth quarter due to increased research expenditures. The emergence of DeepSeek’s R1 chatbot has further intensified pressure on the AI industry, raising concerns about the sustainability of massive investments in the field.
Han’s passing marks the loss of a visionary leader, and his absence is likely to be deeply felt as Samsung navigates an increasingly competitive and uncertain tech landscape.
